block anywhere in your page's or , it's not visually rendered, so placement within the visible page doesn't matter."}},{"@type":"Question","name":"How do I check my structured data is valid?","acceptedAnswer":{"@type":"Answer","text":"Google's Rich Results Test and the Schema.org Validator are the standard tools for checking that your JSON-LD is both valid and eligible for rich results."}},{"@type":"Question","name":"Do I need all the fields for my schema type?","acceptedAnswer":{"@type":"Answer","text":"No, only fields relevant to your selected schema type are used, fields for other types are simply ignored. Within a type, only the fields you fill in are included in the output."}}]}

Schema Markup Generator

Generate JSON-LD structured data (schema.org markup) for an Article, Product, LocalBusiness, or FAQPage, ready to paste into your page's head.

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How It Works

What structured data (schema markup) does

Structured data is machine-readable markup, in this case JSON-LD, a script tag embedded in your page, that describes your content in a standardized vocabulary (schema.org) search engines understand. It doesn't directly boost rankings, but it can make your page eligible for rich results in search (star ratings, FAQ dropdowns, price and availability), which can improve click-through rate.

Why this covers four types, not all of schema.org

schema.org defines hundreds of types with deeply nested optional properties. This generator focuses on four of the most commonly used types for typical websites, Article, Product, LocalBusiness and FAQPage, covering the fields that matter most for each rather than attempting exhaustive coverage of the entire vocabulary.

Frequently Asked Questions

Where do I put the generated code?

Paste the entire <script type="application/ld+json">...</script> block anywhere in your page's <head> or <body>, it's not visually rendered, so placement within the visible page doesn't matter.

How do I check my structured data is valid?

Google's Rich Results Test and the Schema.org Validator are the standard tools for checking that your JSON-LD is both valid and eligible for rich results.

Do I need all the fields for my schema type?

No, only fields relevant to your selected schema type are used, fields for other types are simply ignored. Within a type, only the fields you fill in are included in the output.

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Google AdSense Banner

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How It Works

What structured data (schema markup) does

Why this covers four types, not all of schema.org

Frequently Asked Questions

Where do I put the generated code?

Paste the entire <script type="application/ld+json">...</script> block anywhere in your page's <head> or <body>, it's not visually rendered, so placement within the visible page doesn't matter.

How do I check my structured data is valid?

Google's Rich Results Test and the Schema.org Validator are the standard tools for checking that your JSON-LD is both valid and eligible for rich results.

Do I need all the fields for my schema type?

No, only fields relevant to your selected schema type are used, fields for other types are simply ignored. Within a type, only the fields you fill in are included in the output.