Generate the core meta tags for your webpage's head section, title, description, keywords, robots directives and more, ready to paste in.
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The title tag and meta description are the two meta tags with the most direct SEO impact, they're what typically appears as your clickable headline and preview snippet in search results. The robots meta tag controls whether a page is indexed and whether its links are followed, useful for excluding pages like internal search results or duplicate content from search engines.
No, major search engines like Google have not used the keywords meta tag for ranking purposes in a very long time. It's included here mainly for completeness and for any legacy systems that might still reference it, description and title tags are what's worth focusing your effort on.
Say you enter title "Free Loan Calculator", description "Calculate your monthly loan payments instantly.", leave keywords and author blank, and check 'Allow indexing' but uncheck 'Allow following links' (perhaps this is a duplicate variant of another page). With viewport and charset both enabled, the output is: <meta charset="UTF-8">, <meta name="viewport" content="width=device-width, initial-scale=1.0">, <title>Free Loan Calculator</title>, <meta name="description" content="Calculate your monthly loan payments instantly.">, and <meta name="robots" content="index, nofollow">, note the robots tag combines your two checkbox choices into a single comma-separated value.
Writing a meta description over ~160 characters and not checking how it actually truncates, use the Google SERP Preview tool rather than guessing from character count alone since Google truncates by pixel width.
Confusing 'noindex' with 'nofollow', noindex keeps a page out of search results, nofollow just tells crawlers not to pass ranking signal through that page's outbound links, they solve different problems and are often needed independently.
Still spending time filling in the keywords meta tag, it has no ranking effect on major search engines today, that effort is better spent refining the title and description instead.
Roughly 150-160 characters is a commonly cited guideline, long enough to be descriptive but short enough to avoid truncation in most search results. Use our Google SERP Preview tool to check how your title and description will actually display.
Use noindex for pages you don't want appearing in search results, like internal search result pages, thank-you/confirmation pages, staging environments, or duplicate content variants.
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