Calculate the minimum sample size needed for a survey or study, based on your desired confidence level, margin of error and expected population proportion.
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This calculator uses the standard survey sample size formula: n = (z² × p × (1 − p)) ÷ e², where z is the critical value for your confidence level, p is the expected proportion (50% is the most conservative, producing the largest sample size), and e is your margin of error. If you enter a population size, a finite population correction is applied to reduce the required sample size for smaller populations.
When the true proportion is unknown, 50% produces the largest possible required sample size, making it the safest, most conservative default. If you have a reasonable estimate of the true proportion from prior data, using it can reduce your required sample size.
For a 95% confidence level (z ≈ 1.96), a 5% margin of error, and the conservative 50% expected proportion, with no population size entered: n = (1.96² × 0.5 × 0.5) ÷ 0.05² = (3.8416 × 0.25) ÷ 0.0025 = 0.9604 ÷ 0.0025 = 384.16, rounded up to 385. So a survey of an unknown or large population would need at least 385 respondents to achieve that confidence level and margin of error.
Entering a population proportion far from 50% without good reason, doing so shrinks the calculated sample size, using an inaccurate assumed proportion (rather than the conservative 50% default) can leave a survey under-sampled if the true proportion turns out to be closer to even.
Forgetting the finite population correction only matters for small, well-defined populations, for a large or unknown population, the required sample size barely changes even as the population grows into the millions, entering a huge population size here has little effect.
Requesting an unrealistically tight margin of error without accounting for the sample size cost, cutting the margin of error in half roughly quadruples the required sample size, since margin of error is squared in the denominator of the formula.
No, leave it blank for a large or unknown population. Only enter it if you're sampling from a small, well-defined population (like all employees at a single company), since it can meaningfully reduce the required sample size.
5% is a common standard for general surveys. Tighter margins (like 1-3%) require substantially larger sample sizes.
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